Saudi Arabia will host its first fashion week from April 10 which will take place at the Ritz Carlton in Riyadh.
The four-day event will feature local Arab designers and European brand names including Roberto Cavalli and Jean Paul Gaultier.
“Since the initial announcement made in February, Arab Fashion Week Riyadh has garnered significant interest from international guests wanting to attend,” said Layla Issa Abuzaid, the country director for Saudi Arabia at the Arab Fashion Council, the Dubai nonprofit responsible for the event.
Originally supposed to be held in February the event was postponed “to accommodate all the international guests who had applied to attend,” said Jacob Abrian, the chief executive of the Arab Fashion Council. “We are extremely thankful for all the trust and support that we have received to make it happen.”
The high-profile, high-stakes plan for a first fashion week in Saudi Arabia, unthinkable even two years ago, comes at a time of groundbreaking reform in the country, led by Crown Prince Mohammad Bin Salman.
Saudi Arabia is trying to shift away from a reliance on oil and gas revenues and is repositioning itself as a dynamic place for business, hospitality and leisure.