Saudi Arabia on launched the slogan ‘The World in the Heart of the Kingdom’ for Hajj-2018 with a design that contained 8 hidden icons reflecting some pilgrimage rituals.
According to a press release by the Saudi Information Ministry, logo of the slogan symbolises ‘Holy Kaaba’. The semi-circular lines around the square and the word ‘Hajj’ appear in the round lines that are originally the outer face and the inner letter C. The square of the Kaaba represents its point.
The logo also features Qiblah and is reflected in the rotation of the logo similar to the rotation of the compass. It is in addition to the Mecca clock, represented by the rotation of the logo and the centre square, and the centrality of the Makkah site, reflected by the comprehensive picture of the logo that shows ‘Makkah in the heart of the world’.
The land in the upper arches is similar to the signal of the reception of communication networks. And Palm Palm, one of the icons of the Kingdom, which reflect the medical and culture of the Kingdom and appears in the curved lines of the logo.
The government communication centre of the Saudi Ministry of Information launched the new identity and the slogan of the pilgrimage season this year (2108).
In a statement Dr Abdullah bin Ahmed Al-Mughlout, Spokesman for the Ministry of Information and Director General of the Government Communication Center said that the launch of the new identity was a part of the comprehensive strategic media plan for the Hajj season, which the Ministry is currently overseeing.
The Kingdom is highlighting the achievements of civilization in the two Holy Mosques, as well as providing the ‘guests of the Rahman’ services full and distinct, sensing the great responsibility to Muslims in various parts of the world.