Riyadh Air, Saudi Arabia’s new national airline, is getting ready for its first flights to London Heathrow on October 26, 2025. Along with that exciting news, the airline has also launched its new loyalty program — Sfeer, designed to bring a fresh, community-driven approach to travel rewards.
If you love simple, rewarding, and flexible loyalty programs, here’s everything you need to know about Sfeer by Riyadh Air.
What Is Sfeer?
Sfeer is Riyadh Air’s new loyalty program that aims to make every journey more rewarding.
It’s not just about collecting points — it’s about sharing, connecting, and experiencing more with every trip.
Whether you’re a frequent traveler or fly only a few times a year, Sfeer offers personalized rewards, partner benefits, and exclusive experiences designed to fit your lifestyle.
Over time, the program will expand to include a wide network of partners, so you can earn and use rewards on travel, shopping, dining, and more.
Key Highlights of Sfeer
1. Points That Never Expire
Unlike most loyalty programs, your Sfeer Points never expire. You can use them anytime, without worrying about deadlines or losing rewards.
Sfeer is all about community. You can share points, benefits, and even qualifying spending with friends or family — helping everyone reach higher status and enjoy more rewards together.
3. Exclusive Benefits for Founding Members
If you join early, you’ll become part of “The Founders”, an exclusive group that gets:
- Priority access to ticket sales
- Special partner offers
- Entry into launch celebration contests
4. Complimentary Wi-Fi for All Members
Every Sfeer member gets free Wi-Fi on Riyadh Air flights — so you can stay connected throughout your journey.
5. Free and Fully Digital Membership
Joining Sfeer is completely free.
- No physical cards — members will get a digital card that can be added to a phone wallet.
- A unique membership number will appear in your dashboard by the end of the year.
How the Program Works
Sfeer will have Levels that recognize loyalty and unlock new benefits.
Your level will be based on your annual spending with Riyadh Air and its partners.
You’ll earn:
- Sfeer Points for flights and partner purchases
- Level Points to help you progress and maintain your status
As the program grows, you’ll see more ways to earn points — from everyday shopping to hotel stays and dining experiences.
What’s Coming Next
Riyadh Air plans to expand Sfeer with exciting new features in the coming months:
- Dream Trips: Redeem points for upgrades and special fares
- Partner Exclusives: Earn and spend across fashion, food, and travel brands
- Gamified Challenges: Take part in leaderboards, badges, and interactive rewards
- Daily Rewards: Use points while you shop, dine, and stay with partners
Sfeer will continue to evolve into a complete lifestyle ecosystem — not just a frequent flyer program.
Who Can Join Sfeer?
Membership is open to:
- Anyone aged 18 or older
- Residents worldwide (except in regions with local restrictions)
Initially, Sfeer will be available in Arabic and English, with more languages coming soon.
How to Join
Joining is simple and quick — and it’s free.
You can register through Riyadh Air’s official website: riyadhair.com.
Early members will be recognized as Founders, giving them exclusive access to rewards, events, and early ticket bookings.